Cadillac global sales grow 2.2 percent in January

February 8, 2016
Rob
Cadillac News
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CT6 PRESTIGE SEDAN AND XT5 CROSSOVER MODELS LAUNCH IN EARLY-2016

2016-02-08
GM Press Release

Cadillac’s global expansion continued in January, with total sales of 20,625 marking a 2.2 percent increase following the 7.5 percent growth of 2015. Cadillac now enters a period of key product launches which are planned to further accelerate the sales and reinforce the rising stature of the brand.

Cadillac launches the all-new CT6 flagship sedan in the first quarter of 2016, followed closely by the first-ever XT5 luxury crossover which enters the luxury market’s strongest segment.

“Cadillac’s global expansion is building momentum, particularly now as we prepare to launch two all-new products,” said Cadillac President Johan de Nysschen.

“Newcomers to the brand continue to express surprise and delight at the dramatically elevated product substance in the new generation of Cadillac products, resulting in them selecting well-equipped, high-end models. This drives up transaction prices, a powerful proof-point underscoring the rapidly rising prestige of the Cadillac brand.”

In January, Cadillac sales in China rose 16.2 percent, following record high performance in 2015. Sales in Canada and Mexico increased 44.6 percent and 21.2 percent, respectively, in January. The SRX Crossover tallied a 24.1 percent increase in January and the XTS rose 12.8 percent.

According the J.D. Power, the average transaction price of a new Cadillac topped $55,000 in the U.S. in January, highest among full-line luxury brands. Strong demand in the domestic market has driven inventories lower as the brand prepares to launch two new product lines in the first quarter of 2016.

Production of the new CT6 in the historic Detroit-Hamtramck Assembly Plant commences in February, establishing a new top of the Cadillac range. Concurrently, the first-ever XT5 is being prepared for production at a newly commissioned line in Spring Hill, Tenn. The arrival of this sophisticated new crossover entry enables Cadillac to be well positioned to exploit the strong global demand for midsize luxury crossover vehicles.

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
	Jan-16	Jan-15	%Change	YTD-16	YTD-15	% Change
ATS	3,895	4,131	(5.7)	3,895	4,131	(5.7)
CTS	1,261	1,909	(33.9)	1,261	1,909	(33.9)
ELR	68	96	(29.2)	68	96	(29.2)
Escalade	2,492	3,232	(22.9)	2,492	3,232	(22.9)
SRX	7,876	6,344	24.1	7,876	6,344	24.1
XTS	5,033	4,461	12.8	5,033	4,461	12.8
Others	0	0		0	0
Total	20,625	20,173	2.2	20,625	20,173	2.2

GLOBAL SALES BY COUNTRY
	Jan-16	Jan-15	%Change	YTD-16	YTD-15	% Change
United States	10,740	11,680	(8)	10,740	11,680	(8)
China*	8,337	7,177	16.2	8,337	7,177	16.2
Canada	811	561	44.6	811	561	44.6
Middle East	289	396	(27)	289	396	(27)
Mexico	177	146	21.2	177	146	21.2
EU** & Russia	93	79	17.7	93	79	17.7
ROW	178	134	32.8	178	134	32.8
Total	20,625	20,173	2.2	20,625	20,173	2.2