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FOR RELEASE:
August 16, 2002
CONTACT(S):
Leslie Rajewski, Cadillac Communications
(313)667-8985
leslie.rajewski@gm.com
Kellie Patrick, Neiman Marcus Direct Media & Public Relations
(972) 969-3210
kellie_patrick@neimanmarcus.com
2004 Cadillac XLR To Be Featured Vehicle In Neiman Marcus Christmas Book
PEBBLE BEACH, CA - This fall, 99 holiday shoppers can be the
first to purchase the anxiously awaited 2004 Cadillac XLR, when the new
luxury roadster debuts in the internationally renowned 2002 Neiman
Marcus Christmas Book.
The retailer's annual holiday catalog mails to millions of customers
Sept. 30, and the Neiman Marcus Cadillac XLR will go on sale Oct. 15 at
9:00 am PT.
"The XLR and the Neiman Marcus Christmas Book are a perfect match,"
said Jay Spenchian, Cadillac XLR marketing director. "The Neiman Marcus
consumer appreciates the finer things in life. Owning a Neiman Marcus
Edition Cadillac XLR certainly qualifies."
The Neiman Marcus XLR features an exclusive Ultra Violet
exterior hue, exclusive, two-tone shale and ebony interior, an
engraved, numbered sill plate, wood and leather steering wheel, head up
display, adaptive cruise control and polished wheels. The MSRP is
$85,000.
"We're thrilled to have the Cadillac XLR as our featured
vehicle in the 2002 Christmas Book," said Karen Katz, president and CEO
of Neiman Marcus Direct. "Our tradition is to include a sophisticated,
stylish, must-have car each year, and we expect it will be a very
popular offering this holiday season."
Cadillac will produce 101 NM XLR Edition vehicles and will offer 99 through
the catalog. The other two will be earmarked to benefit worthy charities.
This fall, an auction will take place to benefit St. Jude's
Children's Research Hospital. In addition, the Women's Committee for
Hospice Care will raffle 2000 tickets at $100 each, with funds
benefiting Michigan Hospice Care.
On October 15, to inquire about purchasing the NM XLR Edition,
potential customers can call 1-866-XLR-2004 to obtain a tracking number
verifying they are one of the first 99 callers. Prospects will be
directed to the nearest authorized NM Edition XLR dealer, where they
will submit a $7,500 deposit and complete a sales agreement with an
authorized NM XLR dealer. The NM XLRs will be delivered to customers
during the summer of 2003.
Formerly known as the Evoq concept roadster, the production XLR
debuted to media at the 2002 North American International Auto Show to
rave reviews. With dramatic styling, innovative technology, a fully
retractable hardtop and the first application of a high output 4.6L
Northstar V8 engine in a rear-wheel-drive chassis layout, it is a
fitting Cadillac flagship. The engine mates to a standard electronic
five-speed automatic transmission, in a trans-axle configuration.
Developed on GM's next-generation performance car architecture, the XLR
will provide the open-air driving enjoyment of a roadster with all the
comfort and security of a coupe.
The XLR is the latest in a long string of highly coveted
vehicles to appear in the catalog. Former Neiman Marcus Edition
Vehicles have included a 1995 BMW Z3 James Bond Edition, a 1997 Sony
Suburban, 1998 Audi TT, 1999 BMW X5, 2000 Ford Thunderbird and 2001
Lexus SC430.
Cadillac is a division of General Motors (NYSE: GM). GM, the
world's largest vehicle manufacturer, designs, builds and markets cars
and trucks worldwide, and has been the global automotive sales leader
since 1931. More information on GM can be found at www.gm.com.
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