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FOR RELEASE:
2004-05-19
Cadillac XLR Wins Auto Interiors Awards
XLR Named "Car Interior Of The Year"; "Navigation System Of The Year"
DETROIT
- More than 5400 automotive industry executives attending the 11th
annual Auto Interiors Show have selected the Cadillac XLR luxury
roadster for its prestigious "Car Interior of the Year." Cadillac became a double-winner when minutes later the XLR won the award for "Navigation System of the Year."
Voting was conducted over the past three months as part of the online
registration process for the Auto Interiors Show, taking place this
week at Detroit's Cobo Conference Center. The top five vote
getters in each category were considered finalists, and were selected
on the basis of overall interior design, functionality, and vehicle
innovation. In addition, the vehicles had to be sold in North America.
Navigation systems were evaluated on the basis of overall
functionality, graphics, user interface and ease of use. "Our
goal with the XLR interior, in keeping with the philosophy of the
entire vehicle, was to strike just the right balance between luxury and
performance attributes," said David Leone, vehicle chief engineer for
Cadillac. "We incorporated a number of high-technology features in an
interior design that is both contemporary and inviting. This award, as
well as the reaction of the media and customers to the XLR, tells us
that we were successful in achieving that balance." This year, the finalists in each category included the following: Car Make/Model Cadillac XLR Chevrolet Malibu MAXX LT Chrysler Crossfire Mazda RX-8 Toyota Solara SLE Truck Make/Model BMW X3 Chevrolet SSR Dodge Durango Limited Ford F-150 Nissan Armada Nav System Make/Model BMW X3 Cadillac XLR Mazda RX-8 Nissan Armada Toyota Solara SLE
The Auto Interiors Show is the largest annual industry event in the
world dedicated exclusively to interiors professionals, and is attended
by several thousand interior professionals who come to see the latest
in vehicle interior products, components and technologies. Cadillac is a division of General Motors (NYSE: GM). More information on Cadillac can be found at media.gm.com/cadillac.
General Motors, the world's largest vehicle manufacturer, designs,
builds and markets cars and trucks worldwide, and has been the global
automotive sales leader since 1931.
CONTACT(S):
Rob Minton, Cadillac Communications 313-667-8600 robert.minton@gm.com
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